
Pickles
Independent football magazine founded in 2011, exploring the deeper culture and untold stories of the beautiful game.
Created the concept and editorial direction. Researched a niche in the market, defined visual and verbal identity, and led the launch of the first issue. Shaped tone, design systems, and audience strategy.




Created the concept and editorial direction. Researched a niche in the market, defined visual and verbal identity, and led the launch of the first issue. Shaped tone, design systems, and audience strategy. Ipsum has been the industry's standard dummy text ever since the 1500.




Created the concept and editorial direction. Researched a niche in the market, defined visual and verbal identity, and led the launch of the first issue. Shaped tone, design systems, and audience strategy. Ipsum has been the industry's standard dummy text ever since the 1500.




Created the concept and editorial direction. Researched a niche in the market, defined visual and verbal identity, and led the launch of the first issue. Shaped tone, design systems, and audience strategy. Ipsum has been the industry's standard dummy text ever since the 1500.



Created the concept and editorial direction. Researched a niche in the market, defined visual and verbal identity, and led the launch of the first issue. Shaped tone, design systems, and audience strategy. Ipsum has been the industry's standard dummy text ever since the 1500.



Created the concept and editorial direction. Researched a niche in the market, defined visual and verbal identity, and led the launch of the first issue. Shaped tone, design systems, and audience strategy. Ipsum has been the industry's standard dummy text ever since the 1500.



Created the concept and editorial direction. Researched a niche in the market, defined visual and verbal identity, and led the launch of the first issue. Shaped tone, design systems, and audience strategy. Ipsum has been the industry's standard dummy text ever since the 1500.




Created the concept and editorial direction. Researched a niche in the market, defined visual and verbal identity, and led the launch of the first issue. Shaped tone, design systems, and audience strategy. Ipsum has been the industry's standard dummy text ever since the 1500.




Created the concept and editorial direction. Researched a niche in the market, defined visual and verbal identity, and led the launch of the first issue. Shaped tone, design systems, and audience strategy. Ipsum has been the industry's standard dummy text ever since the 1500.

