Pickles Logo

Evolved Pickles from an independent magazine into a brand, drawing inspiration from the dog who found the missing Jules Rimet trophy in 1966.

Designed and refined the brand identity, starting with hand-drawn logo concepts inspired by the original Pickles dog. Final logo became a signature element used across print, apparel, and digital platforms.

Designed a bespoke wordmark influenced by the logo’s angles and proportions. Iterated through rounds of refinement to ensure clarity, consistency, and adaptability across applications.

Designed a bespoke wordmark influenced by the logo’s angles and proportions. Iterated through rounds of refinement to ensure clarity, consistency, and adaptability across applications.

Designed a bespoke wordmark influenced by the logo’s angles and proportions. Iterated through rounds of refinement to ensure clarity, consistency, and adaptability across applications.